What Exactly is Digital Marketing?
Digital Marketing is the umbrella under which many of today’s marketing activities fall. In a nutshell, it is the way entrepreneurs, small businesses and corporations get their message out to the world using a wide variety of sources. Marketing in this way allows you to build an audience, spread news about your products and services, and establish long-lasting relationships with those you connect within a digital space. The ultimate goal is to increase revenue through these digital interactions.
3 Components to Digital Marketing
1. Digital Marketing Should Be Targeted
Targeted marketing can only be successful if you know and understand your ideal client or customer. Without this knowledge, digital marketing will fall short of expectations and you will be frustrated and may think that digital marketing does not work. This is one of the main reasons you should work closely with a digital marketing consultant. Working with someone who understands marketing and target markets can greatly increase the results you get from your digital marketing strategy.
2. Digital Marketing Should Be Measurable
Understanding your numbers is one of the most important aspects to digital marketing. If you don’t understand your numbers, don’t check them frequently, and/or don’t know what to do with the data they provide, you will not be as effective in your marketing efforts as you could be and will be wasting precious time and energy. Understanding your numbers allows you to better target your audience and increase your conversions and revenue.
3. Digital Marketing Should Be Interactive
This is another area many business owners fall short. Using digital marketing as part of your marketing strategy is a MUST. Your competitors are online, so if you are not, then you are at a disadvantage. The problem is that many business owners to not understand the interactive part of digital marketing. Many market their products and services without considering how a potential client would react to their marketing efforts. In other words, many business owners market from the point of view of their business instead of from their target client’s point of view. Marketing in this way is called push marketing and is an old school way of marketing that does not work with today’s savvy consumers. A good digital marketing consultant will understand this and implement a pull marketing (also known as attraction marketing) strategy for you. Attraction marketing will create the interaction necessary to build online relationships with your potential clients.
How fleur de lisa solutions Can Help You
Fleur de lisa solutions is a firm believer in a content driven marketing plan and strategy. We believe that showing up in the digital space from a service standpoint will bring your ideal client to you. We will help you establish a solid marketing plan and strategy that will establish you as an expert in your field, build trust and loyalty from your fans and followers, and increase your revenue through conversions based on these factors.
Your Success is Our #1 Priority!
- Social Media Audits
- Marketing Plan and Social Media Strategy
- Social Media Management
- Social Media Training and Coaching
- Content Marketing Training and Strategy
- Blog Set-Up and Training
- Email Marketing
- SEO and SEM
**We work with all budgets. There is always a plan for you! Contact us and let’s talk!
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