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3 Reasons I am a Fan of Scheduled Posts on Social Media

entrepreneur marketing small business social media May 04, 2015

Clients ask me all the time if they need to schedule posts on social media.  The simple answer is “yes.”  The long answer is a lot more complicated.

Here are three reasons I advise clients to schedule posts, and the word of caution I give with these reasons.

Time

If you are a business owner and have social media business pages, you know how time-consuming they can be to keep up with.  One way to save you time and keep your life organized is to schedule posts.  Unless you plan on being available to provide consistent information to your fans 24/7, scheduling is the way to go.  Let’s face it, we all need down time, time to enjoy our families, and our lives.

A page owner can schedule posts for the week in a few short hours.  Schedule a block of time each week to schedule your planned posts for the week.  This will enable you to work on other aspects of your business while still knowing you are providing information to your fans.

Organization

Scheduling posts give page owners a platform in which to organize their content. I schedule mine by using daily “themes.”  For instance, each Friday I post about Facebook.  My fans know when they come to my page that they will find out about Facebook on Friday.  It also allows me to organize my week and my other content to follow a specific schedule instead of having random posts of unrelated material.

That being said, Facebook is huge and there are many changes that take place throughout a given week.  If there is breaking news about something related to Facebook, I post it at that time and do not wait until Friday.  It is much better to be timely with breaking news.

Be Consistent

One buzz phrase online marketers use when speaking to clients is to be consistent! It is so important to be consistent on social media.  Fans need to know they can count on you.  Being consistent builds trust with fans and lets them know they can count on you to be there.  On the flip side, if you are not in front of them, they may forget about you.  

"Social media is a noisy place! Consistent posting puts your business in front of fans and helps build trust – but make sure you stand out in all the noise!"
 
A Word of Caution

While I recommend folks use scheduled posts as a way to save time, organize their content, and be consistent, it should NOT be the only posting you do.  People are smart, and they usually know when your posts are scheduled.  You want to make sure they know a real person is there with them regularly and add a human touch to your posting strategy.

I call scheduled posts “filler.”  They fill the gaps for all the time you cannot be there.  You still need to make REAL connections with your fans.  You need to get them talking, engage with them in online conversations, and make sure you reply in a timely manner to any questions.

Yes, doing all of this takes time.  And it may be the time you do not have.  If you don’t have the time to do the basics, then it is best if you outsource this part of your marketing.  You will get better results if someone is there responding to fans, than if all your fans hear are crickets when they need something.  

"Fans generally expect a reply within a few hours – at most 24 hours."
 
To conclude, use scheduled posts in your overall posting strategy, but DON’T make it the only posting you do because that is not a strategy at all!  Scheduled posts should only be one part of your overall posting strategy.  If you are unsure of how to get yourself set up with a strategy or need help implementing one because you just don’t have the time of knowledge, then it is best to hire a professional.

I realize that even with scheduling posts, many business owners do not have the time or energy to keep up with social media.  I do offer social media management, as well as training for the DIY business owner.  Since social strategy is more important than ever, it is vital to make sure you have a solid presence there.  If you would like a free 15-minute phone consultation or would like to discuss hiring someone to help with your social reputation, please CLICK HERE TO SCHEDULE YOUR CALL.