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8 Ways to Get New Blog Content

blogging content marketing small business Feb 17, 2014

Listen to an updated version of this blog on my podcast at the bottom of this post!

Let’s face it – if you own a small business you MUST blog.  Not only does blogging create fresh and current content for your website, but it helps to establish you as an expert in your field.  Blogging helps drive consistent traffic to your website, and you need consistent traffic on your website in order to be successful in your business.

One of the first questions I ask small business owners is if they blog and how often.  More often than not, these are the most frequent answers I get:

“What should I write about?”

“I never know what to write about.”

“I keep running out of blog ideas.”

“I don’t know where to start.”

And so therein lies the reason and the source for this blog post.

My point is when trying to think of content to write a blog about, use the resources from your every day to find it, and keep a running list of blog ideas so you never run out of ideas.  I suggest you keep that list on a mobile device, so when you are out and about doing what you do, you can stop and add an item to your list as it occurs in your life.

Some of the best sources for blog content come from the following sources:

Your Customers and Clients

Your customers are your very best source for blog content because they are the reason your business even exists.  Listen to what they are saying.  What kind of questions do you get asked the most?  Is there anything that keeps coming up over and over?

Solve a Problem

The reason a customer or client will buy from you or use your service is that you solve a problem for them.  Sometimes customers don’t even realize there is a problem until that very thing is brought to their attention.  If you can solve problems for clients, they will see you as a resource to go to when they need a problem solved.  After all, you are the expert!

Read, Read, Read!

I know this can be time-consuming.  However, as a business owner, keeping up with industry trends and changes is a MUST!  You need to be up-to-date with new ideas, trends, and products in your industry.  You are the expert and your customers rely on you to keep them up-to-date.  That is a value-added reason for doing business with you!

Industry Experts

What are the industry experts and leaders talking about?  Make sure you know who they are and what they are talking about because this may be an indication of where your particular industry trends are going.  Industry leaders are in the know, set the trends, and many times drive the direction of their field.  You don’t want to be taken by surprise, so follow them on social media and sign up for their blogs.

Changes in the Industry Itself

Is there a new technology or a new way of doing something in your industry?  How about new rules or legislation affecting your industry?  Was there a merger or acquisition of a large corporation that affects your industry in some way?  These could all be good subject matter and there are many points for discussion that could be brought to the forefront.

Take a Survey

If you do find yourself running out of ideas, one of my suggestions is to take a survey.  Make sure you use a format where responses can be provided to you.  Ask thought-provoking and open-ended questions (no yes or no and true or false questions).  Get them to think about what it is they really want from you.  If you ask the right questions, you will get enough ideas to provide you consistent content for months.

Expand on Previous Blog Posts

Go back and read your blog posts from the past year.  Has anything changed since you wrote it?  If so, you have fresh and updated content to write about.  Reading old blog posts can also give you new ideas – make sure to add them to your list immediately!

Regurgitate Old Blog Posts

As you are reading old blogs, you may find that some of your older blogs are still relevant.  You can repost that blog, or add things to it.

Voila! You now have blog content ideas!