Positioning Yourself as Irresistible Online
Apr 19, 2021
If you want to attract the right clients online, you need people to want to know you! In order to get someone to buy from you, you need them to see your content and interact with you consistently. And in order to do that, they need to like you and understand that you have the answer to whatever problem they may have.
Sounds simple, right?
On paper, it is pretty straightforward, but in practice, it is not always that easy. That is why so many people come to me for help with visibility, engagement, and sales.
You see, in order to create an unstoppable business online, you need to be irresistible to your ideal clients. And this all comes down to a few simple actions that most people find easy in person, but can be challenged with online. So, let's take a look at a few of them.
You have probably heard the quote "Be yourself, everyone else is taken." There is truth to that statement. The reason most people will do business with you is that you are, well... YOU!
If you suffer from imposter syndrome or lack confidence, you may feel compelled to act like others you look up to online. You may think you need to do what they do, say what they say, or sell what they sell. Don't.
The truth is that people will be attracted to you because of your uniqueness. It may be your quirky style or your sense of humor, or a myriad of other things that make you unique. That is what people like about you!
Being genuine and true to who you are is the only way you want to show up for your audience. Thay is the reason they will fall in love with you.
Being friendly online is a little different than being friendly in person, becasue it simply comes across differently. Online we need to be friendly with our copy and in our videos. Sometimes words and tone are not understood as intended, or nerves get the best of you on videos.
One tool I use for my copy is Grammarly. Grammarly tells you how your text sounds to your readers. For instance, up until this point in this blog, my tone is actually friendly!
For video, it all comes down to practicing, getting comfortable, and talking to the camera like your best friend is sitting there.
You can also watch this on Youtube by clicking HERE! Be sure to hit Subscribe when you are there!
Closely related to being friendly is to be welcoming. This mostly pertains to video, but it can also pertain to copy.
To be welcoming, you need to speak directly to your audience. Addressing them and engaging them on videos will make them feel welcomed and valuable. Everyone likes to be noticed. Showing up in a warm, welcoming manner will go a long way for likeability.
The same goes for your copy. Throughout today's blog, I have been addressing you directly. I am speaking to one person - you!
Be Knowledgeable in Your Field
You definitely need to be knowledgeable in your field. That is a given. But you don't need to know everything. No one knows everything, and no one expects you to know everything.
Being knowledgeable means you are showing up with authority. You show up as a leader in your industry. This means you show up in your genius zone. But it also means that if you don't have an answer, you say that AND you get back to them with the answer! That is leadership! That follow-up will set you apart.
Serve and Be Easy to Talk To
I know you are online to get sales. Everyone with a business is. However, I think it is important to point out that if you are an entrepreneur or small business owner, serving your online community without selling all the time is one of the best ways to build trust and authority.
If you are always looking to serve, the sales will come. You will quickly be seen as the expert. You will also build trust and likeability with your audience and they will know that YOU are the right person when they are ready to buy.
Think of it this way, if you have an online community, and people are not asking questions even though you know they need help, it is probably because they are afraid if they do ask a question that you will try to sell to them. If you create a community where you are serving your audience every single day, they will trust that they can ask questions without feeling the pressure of a pitch.
You want this because when they ask questions and you help them, it gives you a chance to shine! Not just for them, but for the whole community! Serving really is the new selling!