Serving Your High-Level Clients Better by Solving ONE ProblemJan 09, 2022
If you are like many entrepreneurs, you help your clients with many things. After all, they have many problems they need to have solved and you more than likely help them to solve most of them that are within your wheelhouse.
But yet, even though you let them know all the ways you help them, there is still a disconnect. You are still not getting the clients that you know need your help. Why?
It all comes down to your messaging. You are telling them all the ways you help them. The list is so big that they become confused and are not sure if you really can help them with what they need help with.
Confused people will not buy. It's that simple.
I challenge you to change your thinking. Look at everything you help them with and find a common thread. In that common thread lies the ONE BIG THING that they need help with.
When you focus on that ONE BIG THING that they need, your marketing and messaging becomes clearer to them and they will recognize themselves in your messaging and understand you are the one to help them.
So, to understand that ONE thing they need, you must have a good understanding of your clients. What do they worry about? What keeps them up at night? What is that ONE THING that, if solved, would change everything for them?
When you understand what this is, you will be able to tighten up your messaging. Your marketing and messaging will also be more focused. This is what will help you to attract the right people with that very specific problem!
This becomes what you become KNOWN for! It is why people will seek you out and want to work with you and you will start to attract more of the right people.
When you focus on that ONE BIG PROBLEM, you open the door to attracting more of the right clients.