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The Worst Advice I Ever Got About Social Media

entrepreneur small business social media Jul 25, 2021
 

Marketers are a dime a dozen! And each one has their own opinions on what works, what doesn't, and what you should do online. But here's the thing about marketing - there are no cookie-cutter solutions, and YOUR solution really depends on your audience!

As a coach and digital marketer myself, I follow other marketers and hear all kinds of advice every day. Some of the advice is good solid advice, and some is bad advice. 

Today, I will address three of the most common pieces of bad advice I hear.

1. Automate Everything or Automate as Much as You Can

Here's Why this is Bad Advice:

Social media is meant to be social. And if you are not present and being social, getting engagement will be a struggle. People want to know there is a person behind the post. They want to know you care about what is important to THEM, and not just your bottom line. If you automate everything you can, your posts and online presence will feel cold and impersonal.

Some other things to consider are that there could be a decrease in reach if you are posting everything from third-party schedulers. Not only that, but your audience can see where the post originates and they will know it is scheduled and that you are not present to communicate with them. Most social platforms show live posting more favorably in the newsfeed because they want live interaction. While there is a time and a place for automation, your social platforms should not be one of them.

Want You Can Do Instead:

If you MUST schedule things out (for instance you are going on vacation), use the platform's built-in scheduler if one is available. For example, Facebook has Creator Studio. You can use it to schedule on both Facebook and Instagram. 

2. Post More Often and More People Will See Your Content

Here's Why this is Bad Advice:

IF, and only if, your content is getting GREAT engagement should you or could you post more often - but you may not want to (we will get to this later). Also, if you are consistently posting a lot and your posts are not getting great engagement, the algorithm may perceive your posts as low-value content for your audience and show them even less often. Social media platforms tend to show more engaging posts to more people.

Want You Can Do Instead:

Focus on providing high-value content for your audience. If you're not sure what that is, niche down and figure out what your audience's biggest challenges are, and then create content around those things! It is better to have only a few high-value posts per week than a lot of posts that do not add value for your audience. Remember, your content is created for THEM, not you!

If you would like to learn how to be more effective using social media while cutting the time you spend there, you may be interested in Online Marketng Mastery, where I teach you how to get the most out of social media, one platform, tool, and app at a time. Register here: 

https://bit.ly/onlinemarketingmastery47

3. You Need to Be On (Name the Platform or App)!

Here's Why this is Bad Advice:

Look, there will always be a new social platform, app, or tool, but if what you are doing right now is working for you, then why do you want to fix what is not broken? All too often, entrepreneurs jump on the latest thing with the hope that it will be the magic place to be and it will make them a six-figure business. Guess what? There is no magic platform, app, or tool!

Right now the latest app is Clubhouse. It used to be Tik Tok, and Snapchat, and Instagram. And next week or month it will be something else. Entrepreneurs all too often jump into a new app and waste a whole lot of time there learning the app, consuming content, only to find out that their ideal clients are not even there! All this means is that you spread yourself too thin and are not spending as much time in the places you ARE getting results already.

On the flip side, yes, early adopters typically DO benefit. Jumping in early CAN reap HUGE benefits - IF, and I mean IF, your clients are on that platform or app.

Want You Can Do Instead:

If you want to test a new platform, app, or tool, by all means, do it! But set limits on the time you spend there until you know it is the right place for you and your business. Be the CEO of your business and set time limits per day, per week, and total to determine if the new platform or app is the right one for you.

For instance, I was testing Clubhouse recently, and I limited myself to 30 minutes per day. This allowed me to see what others were doing, what was working for them, the time necessary to reap the benefits of the app, and to know whether I was willing to put in that time - I wasn't. And I really did not see what all the rage was about because I did was not really fond of being tied to my phone for the app. 

All this after EVERYONE was telling me I HAD to be there!

Conclusion

So, here is my advice to you: stick with what is working, post high-value content as often as makes sense for YOUR audience (there is NO such thing as the right number of times per day or week), and don't allow new platforms and tools take you away from what is currently working for you. It's okay to test, but set limits and stick to them!

 

I help high-achieving coaches and service-based business owners become powerful CEOs, make more money, make a bigger impact, and scale on social. My clients not only grow their businesses, but they position themselves as leaders in their industry, scale, and hire profit-driven teams.  I offer 1:1 and group coaching programs. The best place to find me is in my free Facebook group: