What You Should Post on Social Media if You Don’t BlogAug 04, 2016
While social media marketing seems like a simple concept to many entrepreneurs and small business owners, many struggle to come up with posting strategies that brand their business effectively and provide enough information about their business to attract the right tribe. This is especially challenging for many business owners that do not blog, and one of the most common questions I get when helping clients come up with posting strategies. Here are 5 posting ideas that will help to brand your business and attract a tribe that likes your message.
Tips for Your Industry
I don’t care what industry you are in, there are always tips and helpful advice you can offer to fans and followers on social media. If you don’t blog, this is one of the best alternatives for providing value to your fan base and solving problems they encounter every day.
"Providing useful information and tips helps build trust and solidifies your status as the expert in your field."
There are several ways you distribute this information to your fans. I recommend creating a tip template (or a few based on subject matter) in Canva or PicMonkey. If you create a standard template, then each week or month all you need to do is go and type in your tips for each day and load them up for posting. You can do one per day, one per week, or something in between depending on how much information you wish to share.
You can also do a text tip with no graphics. This is especially good if you are running short on time and don’t have time to fill in the graphics. Another way to share a tip via text only is in a longer form post showing a case study or talking about something you did for a client that changed things for them. All of these posts will show off your expertise and solidify trust in you by your fans.
This is sometimes seen as the lazy way to post on social media. Some marketers don’t like to use curated posts at all. However, the right curated posts can start discussions on your page that are engaging and will provide insight into what your fans and followers need from you. Don’t be afraid to share other people’s content. Your fans are yours for a reason.
Content curation is basically using articles that are already out there as a post to your social media channels. The most effective way to use curation posts is to add your own comment or reference something in the article to get a discussion going. Some of the more popular curation sites are Feedly, Scoop.it, Storify, Paper.li, and even Klout can be used for curation.
Quotes and Inspiration
The best quotes are your own. However, there are plenty of quotes out there that are motivating and inspiring. You want to choose the ones that resonate with you. They will also resonate with your ideal client! One word of caution: be sure to attribute the quote with who it belongs and do not claim quotes that are not yours as your own. Again, you can create a template (s) in Canva or PicMonkey to highlight the quotes in the newsfeed.
Behind the Scenes
People love to know what you do and how you do it. They also like to see that you are active in the community. Snap some photos at events and share them with your fans, explaining what the event was all about. If you are working on some great projects for your clients show some of the progress and create excitement. Snap photos of your workspace, or your hotel view when you are traveling for your business. Doing a photo shoot for rebranding? Take some of your own photos from behind the scenes at the shoot. Of course, there are many behind the scenes scenarios. These are just a few to get you started. Use your imagination!
I saved the best for last. Right now in 2016, live video is probably the best way to create content, highlight sales, promote your business or freebie, and show off your expertise. Live video allows fans to interact and engage with you live. This makes them feel like they actually know you and builds trust much faster than any other method of posting right now. On Facebook, the live video actually takes precedence in the newsfeed, so it is more likely to be seen than any other post on your page. I could go on and on about the benefits of live streaming.
Another alternative to Facebook Live is Periscope. On Periscope, you can build a different audience than you have on Facebook. You can set up Periscope to automatically stream to Twitter, and thus, build your Twitter audience. There are many other live streaming platforms right now, and more added all the time. Explore them and find the one that works best for you!
There are many other live streaming platforms, and more added every day. Explore them and find the one that works best for you! They all work a little differently, but they can all be effective marketing tools.
If the thought of live video sets off an anxiety attack, you can still use recorded video that you can edit. The difference is, you will not be able to engage and interact with your audience and the video will not be as prominent in the newsfeed. My recommendation is to practice recording some like you are live streaming. Then make the leap to live. After you get past the nerves, I promise you will thank yourself!
While there are other types of posts you can certainly post to your social media accounts, the 5 listed will provide a solid posting strategy for you, give your fans a chance to know you and learn about your business, and build trust and likeability. While you may not have time to write a blog post, a live stream video can be as short as 5 minutes and provide real value for both you and your fans! Mix up the post types to keep your page interesting and engaging for your fans. Are you ready to get started?
If you still think you need help with developing a social media posting strategy, CLICK HERE to schedule a call with me to see how I can help you!