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Your Social Media Voice

marketing small business social media Feb 25, 2014

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Do you know what your social media voice is?  Are you boring your fans on social media?  Do you sound like a human or a robot?  These are just some of the things to consider when writing content for your social media.  You want to keep fans engaged and interested in what you have to say.  Providing good information-packed content is good, but if human touch is lost in the information, you may lose some fans.  Here are a few things to consider when writing content for your fan and business pages on social media.

Personality


Research has shown that people like to interact and engage on social media with people.  They like to see a face and some indication of humanity when engaging with a business page.  While larger corporations may be able to engage fans with a lot less personality online, small businesses really need to let their personalities shine online.  The reason for this is because the small business owner is really the face of the company and, therefore, they are the personality of the company.  In small businesses, people tend to work with people they know, like and trust.  In order to determine whether a potential client likes and trusts you, they need to get to know you a little.  

"Plain and simple, people like to engage with people online." #besocial
 

Here are a few things that will give you personality on your business page:

  1. Pictures – Were you a speaker at an event?  Did you attend a function for your business?  Pictures say a lot online, and you want to show your fans that you are human and that other people like interacting and doing business with you.  Showing you are active with your business gives you instant credibility and shows your fans that you are serious while allowing them to see that you have fun and enjoy what you do.  In essence, it puts a human face on your business.
  2. Questions – Pose a question to your fans.  Make it something you really like talking about.  When fans respond, make sure to engage in the conversation – this is where you can really show your personality!  Make sure to keep things positive, and never, ever make a fan feel as though their response was not a good one.  This is also a chance for you to get to know your fan list and get to know your fans better!  You WANT their insight and should value what they have to say because it can help drive your business.
  3. Tone and writing style – Pay attention to the tone of your writing and your writing style.  Are you consistent?  Do you sound dry and boring and just spit out the facts, or do you put your own spin on things?  If you sound dry, change your wording so you sound more interesting.  This will help you with the amount of engagement on your page.  Providing good information is important, but delivery is also important.

Authority


While you want to show a human personality, you also want to establish yourself as an authority.  Make sure your content is consistent and solid.  If you are not sure of something, either research it or don’t include it in your content.  Be the voice that provides good solid information that your fans can count on and trust.  Establishing trust in your authority is one of the keys to gaining new clients from your online marketing efforts.  You want to be the first one they think of when they need someone who does what you do!  Set the standard by being that person!

Social media can be tricky, and not everything works for all businesses.  You need to know your industry and your fans.  Once you find what works best for your business, stick with it and tweak it as needed.  

"Give your fans what they want and like. After all, it is really about them!"

Many people struggle with content, voice, and strategy while for others it comes easy.  If you are someone who struggles with content and voice on social media and you need some guidance and insight, see how my Content Marketing Training and Coaching programs can get you out of your stuck position and into a place where you pump out social media content with confidence.